Remember that the primary purpose of a landing page is to get visitors to respond to your call to action. So you must make your CTA as compelling as possible.
Keep in mind that having a CTA above the fold is really beneficial because individuals who don't scroll the whole length of the page may still be tempted to convert before they click away.
A simple way to ensure this is to tell your audience exactly what you want them to do. Here are three of the most commonly used CTAs:
- Watch a product demo.
- Book an appointment.
- Join us for a free trial.
If you like to stand out from the crowd and create your own unique CTAs, here are some elements to incorporate in your CTA to entice your readers to click:
- Make it clear, not clever.
- Short, not long.
- Prefer active to passive voice.
- Make your message direct, not indirect.