What are the effects of voice on SEO?

Voice search technology has come a long way. Learn how voice search affects customer behavior and how businesses may make their websites more successful.

What do you want Google to do when you input a query? First it must understand what your query means before presenting you with the finest matching search results.

The way we enter inquiries into Google differs significantly from how we converse with our voice assistants.

We use extremely keyword-based searches when we type, but our queries become a lot more conversational for voice search. As a result, search engines must be extremely adept at semantics, or understanding what words mean.

The way we use language is complex, and robots have difficulty deciphering what we're saying. That said, voice search has caused search engines to improve dramatically in this area—Google leads the way with significant improvements.

Due to its numerous advantages, voice search is becoming increasingly popular. Here's a rundown of some of the distinguishing features of voice and text searches.

Query Length

The length of queries is one of the first things that comes to mind. Comparing the query length for Cortana searches to normal text searches we discover that on average, text searches are two words long (rather short). In voice searches, the queries or phrases that attract the highest volume, hits, and impressions are those comprising three to four words. As a result, consumers have changed their search behavior for voice vs. text without even realizing it.

Question words

On your computer keyboard, you would probably type "best laptops." However, when speaking, you’re much more likely to say something like "What are the greatest laptop brands in Germany?" According to SEO Clarity, only 25keywords are responsible for 20% of voice searches. These contain essential nouns and adjectives like a recipe, new, easy, types, and home, as well as question words and other frequently used verbs like make, do, and can.