Do you pay close attention to the design?

When it comes to web design, looks and colors do matter. Use the right color palette for your brand. Add more icons. Add blocks for structured content. Do not put too much information in a small area. Create lengthy landing pages to incorporate all the content easily.

Image source: Martech Zone

No one wants to engage with a dull, user-unfriendly design, right? We all know that looks matter. So, pay close attention to the look of your landing page because it makes a huge difference. 

Your design must be clear, understandable, and, above all, impactful. And if you don't know how to do that, here are a few tips to help out:

  • Create a clear difference between your titles and your paragraphs.
  • Harmonize the colours and create a contrasty theme.
  • Experiment and show your creativity with shapes and symmetry. 
  • Your text should breathe, making it easy to read. 

If you’re offering a number of services, another design tip is to highlight any item you want your audience to focus on.